Charlotte Gainsbourg by Drew Barrymore

October 1, 2012 12:00 pm 405 comments

Tommy Hilfiger has recruited the help of Charlotte Gainsbourg and Drew Barrymore to promote the brand’s new limited-edition handbag, launched to raise money for charity Breast Health International. French muse Gainsbourg was hired to front the campaign, while actress Barrymore took on the role of photographer.

“We all know someone, whether it’s a family member or a friend of a friend, who has been affected by breast cancer,” said Gainsbourg. “Whenever a disease like this hits close to home, it definitely changes your outlook. It really motivates you, on a personal level, to take action.

New mom, new career: A heavily pregnant Drew Barrymore has slipped behind the camera to photograph French singer Charlotte Gainsbourg for Tommy Hilfiger’s latest campaign –dailymail.co.uk

Barrymore bemusement: Gainsbourg, 41, said: ‘Drew was very charming and lively and funny, and she brought really positive energy to the set’ –dailymail.co.uk

This marks the sixth consecutive year that the US brand has supported BHI, a non-profit foundation that raises money for breast cancer research and treatment. A proportion of each bag sale will go towards the charity. And it seems that Gainsbourg and Barrymore rather enjoyed the process.

Behind the camera: Shooting the brand’s limited-edition handbag, launched to raise money for breast cancer, the 37-year-old actress-turned-photographer seems to have found a new calling –dailymail.co.uk

Team Tommy: Drew Barrymore, Charlotte Gainsbourg and designer Tommy Hilfiger on set –dailymail.co.uk

French singer Charlotte Gainsbourg captured by Drew Barrymore for Tommy Hilfiger’s Breast Health International campaign. Photo: Drew Barrymore/ Tommy Hilfiger –fashion.telegraph.co.uk

“It was great to work with Drew,” said Giansbourg. “She was very charming and lively and funny, and she brought really positive energy to the set. As a fellow actress, she made me feel very comfortable during the shoot.”

Buy the bag now on tommyhilfiger.com and in selected stores. –vogue.co.uk + photos

The limited-edition Tommy Hilfiger oversized handbag launched to raise money for charity Breast Health International –sportswearnet.com photo

All-American cool: Inspired by Tommy Hilfiger’s classic heritage, the limited-edition oversized handbag comes in navy mottled leather with red straps and rose gold hardware –dailymail.co.uk

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