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Heidi Klum returns to Jordache for Fall campaign

September 27, 2012 10:00 am 0 comments

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After a five-year hiatus, reality TV star and supermodel mom Heidi Klum is making fashion news by returning to the largest Jordache campaign to date — and adds another talent to her laundry list of specialties. The campaign, which features a dancing Klum, is the first in two decades for the brand to appear both in print and on TV.

The ads shot by Rankin show the beautiful mom sporting four different kinds of jeans, from colorful to skinny styles. These are moving, energetic frames that include dance choreography by “So You Think You Can Dance’s” Mia Michaels. So you can add “dancer” to Klum’s résumé, as she rocked it in the takes to make for an awesome Jordache campaign.

“Heidi’s beautiful and a great businesswoman and designer — and she also turns out to be an amazing dancer with great stamina,” Liz Berlinger, president of Jordache, told the trade WWD. “She danced from 10 in the morning until midnight in 5-inch heels. I’d have a hard time walking down the street in the heels she was wearing.”

We also hear that Klum may be removing the jeans altogether in a future campaign for Jordache. Berlinger reported that the brand intends to expand the line and Klum’s role into lingerie, tops and accessories. –justluxe.com + photo, additional photos courtesy of fashionista.com

Jordache National TV Commercial and Print Campaign (2012/2013) featuring Heidi Klum at Highline Studios on June 17, 2012 in New York City. Photos by Dimitrios Kambouris/Getty Images for Jordache via fashionista.com

Reality TV star and supermodel mom Heidi Klum dancing for the Jordache 2012 campaign. (Inset) “So You Think You Can Dance” award-winning choreographer Mia Michaels. Photos by Dimitrios Kambouris/Getty Images for Jordache via fashionista.com

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