The 20-year-old model – whose parents are Jerry Hall and Sir Mick Jagger – is delighted to have been chosen by Madonna and her 15-year-old daughter Lourdes Leon, who is known as Lola, to front a back-to-school campaign for the brand.
She told WWD: ‘To be handpicked by Madonna and Lola as the new face of Material Girl is truly amazing.’
As well as Material Girl, Georgia – who is studying photography at university – is also the face of Rimmel London and stars in a charity campaign for Fashion Targets Breast Cancer. She is currently shooting her fourth campaign for Hudson Jeans in Paris.
The British beauty is following in the footsteps of Kelly Osbourne and Taylor Momsen as the face of Material Girl.
The line is currently stocked exclusively in Macy’s in the US and there are plans for it to retail in Europe later this year.
Last year, Madonna and her daughter extended the range to include make-up and body care products.
Lourdes said at the time: ‘It was so much fun getting to pick all of my favorite scents for the Material Girl body products and lip glosses. The body products have fun names like Wicked Watermelon, Flirty Fruit, Midnight Magnolia and Sinful Sugar. I chose scents that I loved.’ –skynews.com.au, photo courtesy of REX via telegraph.co.uk
Created by the original Material Girl, Madonna and her daughter Lola. The Material Girl is spontaneous and fearless. She is a trendsetter who invents her own styles and is never afraid to make a bold, creative statement. She is inspired by her eclectic taste in music, dance, and celebrities. Every girl wants to be in her Material World!
In 2010 Material Girl was launched with a campaign that featured actress and singer Taylor Momsen and in 2011 Kelly Osbourne, singer, TV personality and daughter of legendary musician Ozzy Osbourne. The Material Girl line includes apparel, shoes, handbags, accessories, body and intimate apparel.
The brand caters to Juniors, ages 16-24 and that the Material Girl brand embodies the Now Generation. It is exclusively at Macy’s in the U.S. and The Bay in Canada.