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Ralph Lauren removes Polo from title

August 19, 2011 8:00 am 1 comment

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Ralph Lauren removes Polo from title

Premium US fashion house Polo Ralph Lauren Corp is set to remove the word ‘Polo’ from its company title, according to reports.

The decision is said to be a reflection of Ralph Lauren’s evolving brand collection, where there are several labels that already do not include Polo in their name. It partners the recent readjustment of polo.com to ralphlauren.com as the company’s website in 2008.

Designer Ralph Lauren walks the runway at the Ralph Lauren Fall 2011 fashion show during Mercedes-Benz Fashion Week at Skylight Studio on February 17, 2011 in New York City. (February 16, 2011 - Photo by Fernanda Calfat/Getty Images North America)

Shareholders voted on the move and announced it at the company’s annual meeting yesterday.

The company’s first quarter results increased 52.4% this week to $184.1m (£113.64 million), with revenues up 32.4% to $1.53bn (£994.5m). It is also expanding in China, India and Russia, along with focussing on Europe after the company reported 7% sales growth in the region in May.

Polo Ralph Lauren logo

Ralph Lauren Logo

This autumn it is also set to launch its upscale formal sportswear brand Ralph Lauren Rugby in the UK with a store in London’s Covent Garden. It also launched a UK version of its website in October last year. - drapersonline

Ralph Lauren Rugby

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